Two exciting new books on Big Data from O'Reilly

Two great new books to add to your iPad (other tablet computers are available).
How Data Science Is Transforming Health Care In the early days of the 20th century, department store magnate John Wanamaker famously said, "I know that half of my advertising doesn't work. The problem is that I don't know which half." That remained basically true until Google transformed advertising with AdSense based on new uses of data and analysis. The same might be said about health care and it's poised to go through a similar transformation as new tools, techniques, and data sources come on line. Soon we'll make policy and resource decisions based on much better understanding of what leads to the best outcomes, and we'll make medical decisions based on a patient's specific biology. The result will be better health at less cost. This paper explores how data analysis will help us structure the business of health care more effectively around outcomes, and how it will transform the practice of medicine by personalizing for each specific patient.

Data Jujitsu: The Art of Turning Data into Product Learn how to use a problem's "weight" against itself to:
  • Break down seemingly complex data problems into simplified parts
  • Use alternative data analysis techniques to examine them
  • Use human input, such as Mechanical Turk, and design tricks that enlist the help of your users to take short cuts around tough problems
Learn more about the problems before starting on the solutions—and use the findings to solve them, or determine whether the problems are worth solving at all.
These two books are part of a series of free books on big data. I have downloaded quite a few of the books in this free series and I have added them to my reading list on my LinkedIn profile page.

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