Oracle OpenWorld - Highlights from Day 2

Data Warehouse and Big Data - Highlights from Oracle OpenWorld Day 2

Welcome to this online review of day two of Oracle OpenWorld 2012. Our aim is to keep you up to date on all the press reports, blog posts, analyst reports and related activities from this year's conference.

Oracle: Big Business Has Big Data Woes (New York Times Interview)
Business, the way you’re working will kill you. Storage costs, social media awareness, software application migration — they are all big problems. And, not surprisingly, Oracle is trying to address them. Last week I sat down with Mark V. Hurd, Oracle’s co-president, for a talk about Oracle’s strategy.

Most of his conversation had to do with the problems facing big companies as they adapt to a world of mobile devices, cloud computing and huge amounts of data.

“Customers are growing their data storage by 35 percent to 40 percent a year,” Mr Hurd said. He also said that this figure is only likely to rise with an increasing number of data-collecting sensors and captured Web clicks. “They are paying $9,000 a terabyte to store it. Now, we have big customers sitting on 80, 90, 100 petabytes of storage. Even with good discounts, they are paying $300 million a year just to store data.” ... [Read more]

Oracle's Hurd holds court: A read between the lines
Oracle president Mark Hurd talks emerging markets, the company's strategy, R&D, storage costs associated with big data and the cloud plan.

Oracle is moving fairly aggressively to outline its strategy at its Open World powwow in a move that represents a shift from previous years. In a nutshell, Oracle is touting its red stack of hardware and software, which is nothing new, but also noting its innovation chops as well as research and development spending. That positioning is the foundation for Oracle's cloud and big data pitches.... [Read more]

Exadata X3
Exadata X3 needs 30% less power and cooling
Oracle’s latest Exadata hardware system for database applications needs 30% less power and cooling than its predecessor, reducing its toll on data center resources while substantially increasing performance.

Perhaps the biggest change in X3 is that it is designed with a focus on memory-based storage rather than disk. Its full name is actually Exadata X3 In-Memory Machine.

Exadata “is really now primarily a memory-based platform that uses disk for extra capacity,” Juan Loaiza, Oracle’s senior VP of systems technology, said. This is a departure from previous versions, which were primarily disk-based, using memory to speed up performance... [Read more]

Oracle Announces Oracle Exadata X3 Database In-Memory Machine
Fourth Generation Exadata X3 Systems Are Ideal for High-End OLTP, Large Data Warehouses, and Database Clouds; Eighth-Rack Configuration Offers New Low-Cost Entry Point.

Oracle Exadata X3-2 Database In-Memory Machine and Oracle Exadata X3-8 Database In-Memory Machine can store up to hundreds of Terabytes of compressed user data in Flash and RAM memory, virtually eliminating the performance overhead of reads and writes to slow disk drives, making Exadata X3 systems the ideal database platforms for the varied and unpredictable workloads of cloud computing.

In order to realize the highest performance at the lowest cost, the Oracle Exadata X3 Database In-Memory Machine implements a mass memory hierarchy that automatically moves all active data into Flash and RAM memory, while keeping less active data on low-cost disks... [Read more]

Ellison launches Exadata X3, takes swipe at SAP
As expected, Oracle CEO Larry Ellison on Sunday unveiled a souped-up version of its Exadata database machine that will allow customers to run all of their databases in-memory, providing what Ellison termed blazing performance.

"If you thought the old Exadatas were fast, you ain't seen nothing yet," he said at the OpenWorld conference in San Francisco.

With the new technology and positioning, Exadata will compete directly with SAP's HANA in-memory database platform, and Ellison didn't shy away from the comparison.

"I know that SAP has an in-memory machine," he said. "It's a little smaller." Later, Ellison called HANA "really small." An SAP spokesman didn't immediately respond to a request for comment Sunday..... [Read more]

Oracle Embraces Flash Memory in New Exadata Database Machine
On 30 September, 2012, Oracle announced Exadata X3, which will be available in two models, X3-2 and X3-8. In X3-2, important changes include:
  • An upgradable entry-level one-eighth rack that enables an Oracle Real Application Clusters (RAC) environment with 50% of the capabilities of a quarter rack at 60% of the price.
  • Flash Cache Write-Back (FCWB) — a new feature in the Exadata Storage Server Software (ESSS) that allows data written to flash to remain in cache. It increases write speed by about 20x for the X3 and 10x on older V2 and X2 systems
The value of larger flash and FCWB depends on the use case for Exadata. For data warehousing, with the Hybrid Column Compression of the ESSS (averaging about 10x), flash can now hold more than 200 TB of data. This will allow a large portion of the most used data to remain in flash for improved read performance. ... [Read more]

Engineered Systems for Big Data: New Video from Intel and Oracle
To extract maximum value from Big Data, structured and unstructured data needs to be acquired, organized and analyzed. Oracle’s Big Data Appliance running Intel® Xeon® processors was built for this purpose. Big Data presents a big challenge, particularly when you have such varied sources as social media, services logs, videos, RFID feeds, and more. Our new video, posted below, shows how Intel and Oracle are working together to solve this challenge... [Read more]

  Click to watch the video

Impetus Technologies Becomes Oracle PartnerNetwork Gold Level Partner
TImpetus Technologies, a leading provider of Big Data Analytics solutions for the Fortune 500, today announced that it has achieved Gold Partner status in Oracle PartnerNetwork (OPN). By attaining Gold Level membership, Oracle has recognized Impetus Technologies for its commitment to establish Oracle related competence in delivering Oracle solutions. Impetus is currently focused on Big Data services including delivering Oracle Data Warehouse, Big Data and Analytics solutions and for addressing the challenges of joint customers to create new ways of analyzing data and gaining key business insights across the entire enterprise.

Impetus provides Big Data Consulting Services for the Fortune 500 including healthcare, finance, media, telecom, and manufacturing. Impetus's experience extends across the big data ecosystem including Hadoop, NoSQL, newsql, mpp databases, machine learning, and visualization... [Read more]

UPMC Selects Oracle to Power Enterprise Healthcare Analytics Initiative
UPMC chose Oracle Exadata Database Machine as the hardware foundation for its analytical environment over competitive offerings because Oracle applications and technology are optimized to run on the engineered system -- yielding unmatched scalability, performance and return on investment. UPMC will build the analytical environment over the next two years to support the health system's new Center for Innovative Science. Terms of UPMC's agreement with Oracle were not disclosed. The $100 million project includes a variety of hardware, software, training and other personnel costs... [Read more]

Must-see sessions for today - Tuesday October 2



10:15 AM - 11:15 AM - Moscone South - 104
Data Warehousing and Big Data with the Latest Generation of Database Technology
Mark Beyer - Research Vice President, Gartner
George Lumpkin - Vice President, PM, Oracle
10:15 AM - 11:15 AM - Moscone South - 306
Oracle Spatial and Graph: Faster, Bigger, Better 2-D and 3-D Spatial Solutions
Daniel Geringer - Senior Dev. Mgr, Oracle
James Steiner - Vice President, PM, Oracle
10:15 AM - 11:15 AM - Moscone South - 302
Oracle’s Big Data Platform: Settling the Debate
Marty Gubar - Director, Oracle
Kuassi Mensah - Director PM, Oracle
10:15 AM - 11:15 AM - Marriott Marquis - Salon 8
Oracle NoSQL Database and Oracle Database: A Perfect Fit
Ashok Joshi - Senior Director, Oracle
Dave Rubin - Director of NoSQL DB Dev, Oracle
11:45 AM - 12:45 PM - Moscone South - 102
Oracle Partitioning: It’s Getting Even Better
Hermann Baer - Director PM, Oracle
11:45 AM - 12:45 PM - Moscone South - 303
Scalable Statistics and Advanced Analytics: Using R in the Enterprise
Marcos Arancibia Coddou - PM, OAA, Oracle
1:15 PM - 2:15 PM - Moscone South - 103
Oracle Database Optimizer: Harnessing the Power of Optimizer Hints
Maria Colgan - Senior Principal PM, Oracle
1:15 PM - 2:15 PM - Moscone South - 302
High-Performance, Integrated Products for Diverse Stages of Big Data Solutions
Melliyal Annamalai - Senior Principal PM, Oracle
James Steiner - Vice President, PM, Oracle
1:15 PM - 2:15 PM - Marriott Marquis - Salon 14/15
Oracle Big Data Analytics and R Hands-on Lab
Marcos Arancibia Coddou - PM, OAA, Oracle
1:15 PM - 2:15 PM - Marriott Marquis - Golden Gate C1
In-Database Java VM: New Enhancements and Killer Application
Kuassi Mensah - Director PM, Oracle
Paul Lo - Engineering Director, Oracle
5:00 PM - 6:00 PM - Moscone South - 302
Analyze This! Analytical Power in SQL, More Than You Ever Dreamed Of
Hermann Baer - Director PM, Oracle
Andrew Witkowski - Architect, Oracle
5:00 PM - 6:00 PM - Marriott Marquis - Salon 10/11
In-Database MapReduce and Scalable Data Manipulation
Kuassi Mensah - Director PM, Oracle
Marty Gubar - Director, Oracle
Jean-Pierre Dijcks - Sr. Principal PM, Oracle


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