Thoughts on Larry Ellison’s Big Data Demo
Post on ITConvergence blog
Oracle founder and Chair Larry Ellison provided a
Big Data demonstration the other day at Oracle OpenWorld. The results were impressive.
Lexis had a problem. It wanted to determine which Olympic athlete should it sponsor. A generation ago such decisions relied on a little bit of analysis and a lot of gut instinct.
But here in 2012 our social media-powered culture gives us hard data on which such multi-million dollar decisions can be based. The problem today, however, is that most companies have too much data – 5 million Tweets and 27 million other data points to be exact.
That’s where Ellison chose to show off Big Data, using it to sift through that data to find the ideal athlete to endorse Lexis. Ellison got everyone’s attention, but there’s a bigger story behind Oracle Big Data as we begin to investigate below…
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